What is jargon?
One dictionary definition of jargon is:
Special words or expressions used by a profession or group that are difficult for others to understand.
Technical jargon
Most organisations/industries use some form of jargon which is specific to their line of business and which everyone involved will understand. Jargon can easily be recognised because it typically includes specialised vocabulary, abstract words, made-up words, acronyms and abbreviations. Although jargon is useful within organisations, it can be confusing if you use this jargon when communicating with your clients or customers. If your customers don’t know what you are talking about, they are unlikely to be persuaded to buy your products or services.
Business jargon
Unlike industry-specific jargon, business jargon involves using pompous words or phrases which are designed to impress. Here are some examples with some suggested simple and clear alternatives:
leverage (use, try)
take it offline (let’s talk about this later)
thought leader (expert, authority)
core competencies (what we do best)
at the end of the day (in the end)
going forward (in the future)
on the same page (we agree)
utilise (use)
When is jargon useful?
Jargon can be useful if it is used in the right context and aimed at the right audience. There is no problem using jargon when you are communicating with a group with specialist knowledge or a group engaged in a specific activity. In these circumstances a single word or a short phrase of jargon which you know your audience will understand, can be the most efficient way to explain, for example, a technical process or a more complicated concept.
Know your audience
If you know and understand your audience you will find it much easier to find the right words without resorting to jargon. Most jargon can be replaced with clear, simple language which doesn't compromise or diminish its meaning.